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SEO helps the right people find your website at the right time. Here is what SEO means, why it matters, and how it is changing in the age of AI.

This example is illustrative and draws on common issues seen in grant-funded outreach work. It is not intended to describe any single organisation or funder. A charity working in a dispersed community setting, launched a project aimed at helping people affected by specific and locally prevalent mental health issues. The service was designed to service an area where the population was spread out across small towns, villages and rural communities, and where access to support mi