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Comms & Campaigns 

What We Mean by a Campaign

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At Octopus3, a campaign is any coordinated effort to share your message, grow your audience, and deliver real-world results.

That might mean promotional design, a new or refreshed website, face-to-face training, digital tools, or hands-on sales activity.

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Like an octopus, we use the right combination of arms: creative, strategic, and practical, to help your organisation reach its objectives.

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Eight paths to successful campaigns

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Campaign Planning
 

We help you analyse your objectives to plan campaigns that are purposeful and realistic:

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  • Set SMART, outcome-based objectives.

  • Identify target audiences using evidence and insights.

  • Recommend effective use of available budgets.

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Channel Selection & Advice

We collaborate with you and your stakeholders to choose the right tools for the job:

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  • Recommend the most effective mix of digital, print, video, press, events and social media.

  • Advise on paid advertising (online and offline), estimated costs and value for money.

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Content Creation

We create and coordinate a range of content, for example:

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  • Social media posts, blogs, newsletters and email campaigns.

  • Video production (from storyboard to edit).

  • Written content in plain English, tailored to the audience.

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Visuals & Designs 

We can work with in-house designers or commission our own designers to:

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  • Brief and manage design for print or digital campaigns.

  • Ensure branding and visuals are clear, consistent and accessible.

  • Refresh existing websites or design a new one that meets your objectives.

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Media Engagement & P.R.

We raise your profile and manage public-facing stories:

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  • Identify and pitch proactive stories to press and broadcasters.

  • Respond to media enquiries, including research and draft responses.

  • Support with out-of-hours or urgent media work (by agreement).

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Digital & Social Media

We work with you to ensure that digital channels are used effectively:

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  • Recommend platforms, packages and budget for paid reach.

  • Research relevant influencers or trends.

  • Moderate, monitor and report on engagement across channels.

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Internal Comms & Mentoring

We deliver communications activity while building understanding:

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  • Carry out updates, newsletters and content creation.

  • Explain messaging choices and digital strategy.

  • Highlight results and why effective communication matters.

Business Presentation Event

Event & Launch Support

We help make public-facing events run smoothly:

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  • Coordinate visits, launches and presentations.

  • Prepare media briefings and scripts.

  • Manage logistics, including media attendance and photography.

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